Creating a Mailing list, AND adding names/emails
Keep in touch with those who have bought from you.
[/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][fusion_text]Having parties and events is fun! It’s an awesome feeling to help women feel beautiful for a great price AND make money at the same time. And even though Paparazzi rocks, how many of the people at parties and events (that you weren’t acquaintances with previously) with are beating your door down for more? Or really, how many of them are repeat customers? Probably not very many – especially if you don’t keep in touch with them.
Giving random customers your business card is NOT good enough. (BTW, I give my business card when they have their wallets open and I am taking their payment. DON’T put in their bag. You want it to go in their wallet.) It takes a lot of effort for random people to keep your card, call you, get your address, and find your home. Unfortunately, It’s easier just to go to the store and pay more. HOWEVER, if you build a relationship with them and keep in touch with them, they are much more likely to call you and come and shop. OR hop on your website and make a purchase OR host a party and get free jewelry OR best yet, become a consultant and get the product for a reduced price.
The key to establishing Paparazzi as a long-term business and to increase in customer base is to keep in contact with people who like what you have to offer. When Paparazzi and You pop up 1-2 times a month in their emails or on Facebook, you will get more customers who return to you to do business. Become your customers’ consultant. Be the person that pops into their head whenever they want new accessories or when they buy new clothes!!! GET IN THEIR HEAD! LOL!
My challenge for today AND tomorrow is to develop a mail list of the people who buy from you and write on their drawing slip that they want to do business with you in the future.
There are many ways to keep in touch with customers. You might have a better way than me. I certainly don’t know all so feel free to share on the United Fashionistas group what you do to stay in touch with customers. The two main ways I will address this today are
1. Having a Facebook VIP Group.
2. Creating a mail list.
First, the people who buy from the most OUTSIDE of a party or who host repeat parties or end up joining my team are those who I am friends with on Facebook. Why? Because I am showing up often in their feed. Some posts are about Paparazzi. Some are about the lifestyle I live because of this great business. And some are just about me as a person. We have a relationship when we are friends on Facebook. I can comment on their doings and activities. If I met them because of Paparazzi, we can actually become real friends.
I try to friend all my hostesses on Facebook – no matter if it is home party or Facebook party. I want these people who are WILLING to help bring me business to KEEP bringing me business after the party is over. If I hit it off with a customer at a party or event, I may ask, “Are you on Facebook? Can I friend you? ” And then I do it. If you are doing a Facebook party, you SHOULD friend your hostess and ask your guests in your party to add you as a Friend for better communication. (Remember to keep your wall clean, positive, and fun. No negativity, no cussing, etc. Keep it Real and Professional) If you aren’t posting for your guests to add you as a Friend and to Like your Page, please start. The consultants who have mystery hostess parties and flash parties that sell hundreds of pieces every time are consultants who have built up a customer base by getting their customers from parties to “Friend” them. When they hold a party and invite these people they met through parties, they get customers who BUY, Host and JOIN!
Next, create a mail list to keep in touch with your customers!!!! At home parties and events, it is hard to get people to like you on Facebook. So how can you keep in touch with them? Well, you take the drawing slip you created that asks if they want to be on a newsletter or buy from you in the future and you enter the email address into a mail list. Then you can create one email and send it to hundreds or thousands of people at one time. We have a monthly newsletter created for you forward on to your customers. All you have to do is copy, paste and edit. It’s easy and looks nice.
There are several programs out there that can do this. I do mine through AWeber. I have done mine through Mailchimp because that is what other people were using. For my list for my team, it is easy to export emails from the back office to this mail list. You certainly can choose something different. You can create lists in gmail too and lately I’ve been thinking that might be better for a customer list. SHOCKING, I know!. The most important thing is just to do it. Once you get the account created and learn how to add names, and send an email, it is EASY to do!!! The hard part is just getting it started.
SO TODAY, you get to overcome your fear and set aside a little bit of time to get this baby rolling. After each party and event, just add the new emails to your list and start building a customer base.
You need to choose which mail list system you want to use. At first I was an advocate for Mailchimp since that is what I use to email this large team, but it does have it drawbacks. Lately, I’ve been thinking for smaller lists, using gmail might actually be better. Since it will be going to their INBOX, they are more likely to open it. Then I tried AWeber, and I loved it — But it is PRICEY.
These are the pros/cons.
*Can export lists of emails from the Paparazzi website very easily.
*Can check open rate, who opens, see statistics, who unsubscribes, etc.
*Graphics used are saved and you can select them for reuse again
*Can create great emails with lots of different features. Almost like a blog:)
*Free unto 2000 subscribers
*Can post a link to your newsletter or on Facebook
*Customer can subscribe/unsubscribe anytime
*Easily keeps track of all campaign/emails
*Most messages go to “promotions” box, some go to spam
*Open rate may not be as high because people aren’t checking their promotions box
*Will hopefully go to inbox (not promotions) and be opened often
*if you have sent them an email before, it will be easier to add them to a group.
*Can’t see open rate, statistics, who opened, etc.
*Not as design friendly
*Can’t subscribe or unsubscribe by themselves (I don’t think)
*If you don’t choose BCC (Blind copy) everyone can see everyone else’s email address!!!
How to set up MAILCHIMP[/fusion_text][youtube id=”https://www.youtube.com/watch?v=68bzHnT8Cw8″ width=”600″ height=”350″ autoplay=”no” api_params=”” class=””][/youtube][fusion_text]You may have to coach your customers to look in the “promotions” or Spam for your emails. Unfortunately, gmail made changes were it can detect email lists and sends them to promotions or Spam. To help them not be sent to spam, encourage your customers to add you as a contact on email. Also, when I send out an email, I publish the link where they can read it online if they didn’t get it in their email. You may want to do that too. I recommend that you write the email will be from “Andrea Hutcheson (your name) – Paparazzi Accessories” when you are filling in that space of each campaign/email. You want people to remember your name and what company you represent.
How To Set Up GMAIL
If you choose to create a list via gmail, it will be less likely to go to their Promotions or SPAM box until it gets too many people on the list. I don’t know what that number is. If you ever learn what it is, please let me know. If you use this system, remember to type the group name in the BCC (Blind copy) so you aren’t giving out everyone’s emails to each other. NOT GOOD.
To SEE how you create a group and add name to it, watch this 6 minute video. It is very helpful. https://www.youtube.com/watch?v=t2697RHn4vo
If you want to READ how to create a group and add names to it, you can read through on this blog post. http://www.timeatlas.com/create-gmail-distribution-list/
Tough decision to make!!!! If you start one and decide you don’t like it down the road, you can change and do it the other way!!!
SO, let’s go for it!!! Let’s build a long-term customer base. Let’s increase our business. Let’s get the system set up so we can just spend a few minutes here and there adding to our list.[/fusion_text][youtube id=”https://www.youtube.com/watch?v=dEcBcdFw6W4″ width=”600″ height=”350″ autoplay=”no” api_params=”” class=””][/youtube]