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Lead Slips/Drawing Forms

Getting Future Business!

Often when I hear about people doing parties and events, I ask them how many people entered their drawing or how they are doing on following up on their leads.   There is a brief silence and they say, “I don’t know what you are talking about.   I didn’t do a drawing.”  or “I don’t have any info on which to follow up.”

At parties and events, you want to turn the people who shop with you into LONG -TERM customers.  The way to do that is to keep in touch with them.  Do NOT expect them to keep your business card, hunt you down and keep in touch with you. The effort has to be YOURS.

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At every party and event, you should have a drawing slip or some type of way to gather these customers’ information.   I hand every person who shops with me a mini clipboard with a pen and lead slips on it.  I say “While I bag your jewelry, go ahead and fill this out.  I am doing a drawing for FREE jewelry.” and I give them the clipboard.  I would say over 90% of the people I hand it to fill it out:)   I DON’T put it on a table and say “You can fill this out if you want to. You might win free jewelry.”  People don’t want to bend over.  They are less likely to fill it out if you give them an option not to do it.

When they are finished filing it out, they can put the slip in the drawing box.  I try to glance at it to see if they marked “YES” on hosting a party or wanting info about joining.  If they did, I will say “I noticed you marked “yes” on ….. I’m giving away a free piece of jewelry to anyone who books the party today….”  Or “I saw you wanted info about how you can make money with Paparazzi.  Let me quickly tell you some details and give you some info and then I can call you on …. Monday…. and we can talk more.”  At events, I have a clipboard at the front of my booth next to my drawing box and people fill it out just as they are walking by.  CAPTURE information.

Today I want you to print this document off {Click Here}, and And I encourage you to go buy 2 or 3 mini clipboards. — Psst… Dollar tree is a great place to look for them.

[/fusion_text][fusion_text]I use the pink and black box from Paparazzi.  It is $7.50 and on the front, I put a piece of paper that says “Win $20 of FREE jewelry.”   You can find this in the “Marketing Materials” tab.  It is item H149, Future Clientele Collections Box with Customer Info Slips. You can also use a pink basket with the Sign, and beside you should put a Display with your Giveaway.

The most important thing is that you have SOMETHING!  If you want to purchase this box, add it on to your next order.  Don’t put in a special order just for this.

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Robin and Britney Franks’ Booth. See their Drawing box, lead slips and business cards?

Along with having a drawing slip, I encourage you to — USE it at every party, every event, every fundraiser:)  Give it to each customer on a mini clipboard as you are bagging their jewelry!!!!!   THEN FOLLOW UP on the leads and start building a mailing list!!!!  Your business will grow as you do these things![/fusion_text][button link=”” color=”pink” size=”xlarge” type=”” shape=”” target=”_blank” title=”” gradient_colors=”|” gradient_hover_colors=”|” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ alignment=”right” class=”” id=””]Button Text[/button]